How to Choose the Right Display for a Tradeshow
Posted by Guelph Mercury, "In Your Neighbourhood"
Choosing the best display to showcase your business at a tradeshow is no easy feat.
The choices are seemingly endless, from pop-up displays to custom tablecloths, each type of display offers something unique. If you’re going to attend a trade show, you’re going to want to figure out which displays will work best for the product or service you are offering.
Pop-up displays are an almost universal choice for tradeshow veterans and rookies alike. They are one of the most popular trade show booth styles out there. Why? They’re easy to transport, lightweight, and don’t take long to set up.
They have a large area where you can display your custom graphics, and often come equipped with brochure stands, and can even accommodate shelving.
There are different types of pop-up displays – standard, fabric, and convertible – all of which are a cost effective way to market to your target audience.
Banner stands are another way of displaying or hanging your company banners. They are lightweight, portable, easy to use and easy to transport. Banner stands are ideal for tradeshows or presentations, as they are visually appealing and encourage potential clients to look your way.
Accessories such as custom table cloths, tabletops, monitor stands, foam tiles and even light boxes can truly transform your brand. You will get noticed if you take the initiative to use a variety of displays and accessories to showcase what you have to offer.
The best recipe for success at a tradeshow is to use a combination of displays, including pop-up, banner stands, and accessories. Using a multitude of display types is guaranteed to get your brand recognized.
To learn more about choosing the right trade show display, or to request a quote on your next project, contact one of the pros at DENMAR Displays & Exhibits Corp., located in Guelph, Ontario.